Is it possible to grow your Instagram followers organically now? While the platform is one of the best places to visually communicate your brand and connect with your audience, it is no longer just a social network. Since the launch of Instagram TV, it has become a popular platform for influencers, marketers, and businesses. has turned into a playground for promoting itself.
Today, people use Instagram not only to connect with their friends but also to connect with their favorite brands and shop online. Studies have found that the majority of consumers use Instagram to discover a brand and 80 percent of them follow at least one brand on Instagram.
If you are active on the platform, there are two ways to increase your Instagram followers: paid and organic. If you are just starting your Instagram marketing journey and still not sure whether to spend your money here or not, then you are at the right place. In this article, we will go through the step-by-step process of gaining followers organically.
If you follow this guide you don’t need to spend a single penny but you need patience and consistency because it takes time. However, with Instagram, slow and steady wins the race, allowing you to build an authentic and engaged audience that is more likely to engage with your brand and convert. If you’re ready to grow your Instagram following organically, let’s dive right in.
1. Create engaging content
Instagram users are engaged and love to share and comment on photos and videos they enjoy. One study found that on average, Instagram images get 23 percent more engagement.
To capture the attention of your audience on Instagram, the first rule is to create engaging content. The more engaging your content is, the more likely people are to share it. Here are some tips to create engaging content and increase your engagement rate on Instagram:
- Upload more video content as video posts get 38 percent more engagement than posts with images If you don’t want to hire a professional video agency, So you these video marketing tools and platforms.
- Create content that your audience can relate to. The best content will depend on your audience, so you need a clear understanding of who they are first and foremost.
- Post about viral topics from other channels like Twitter, Facebook and YouTube.
- Use the right hashtags to generate engagement and subsequent followers. To fix this, try the hashtag formula from Jen Herman, Instagram advocate and social media trainer, which she recently posted to Social Media Examiner.
2. Schedule Your Posts
After you’ve gathered fresh and engaging content, the next step is to schedule your posts for a week to a month—depending on how far ahead you want to plan. The key is posting at the right time. Hootsuite did a study on this using data from Unmetric and after analyzing the top 20 Instagram accounts from 11 different industries they found that the best time to post varies from industry to industry.
For example, the best time for travel and tourism is on Fridays between 9am and 1pm while the best times for media and entertainment are Tuesdays and Thursdays from 12pm to 3pm full Hootsuite report to find the best times for your industry
3. Use Instagram Shoutouts
-promotion is the name of the game on Instagram. You can swap shoutouts with relevant influencers so the strategy is mutually beneficial. A shoutout is a brand mention, usually done with a profile link in the caption. Often, a picture of the promoted brand is accompanied by a mention of the brand.
You can use hashtag searches or influencer marketing tools to find people in your industry. Then, scan their feeds to identify the people you follow regularly to identify people who get a lot of engagement. Like and comment on their posts, and then ask them if they’d be interested in exchanging a shoutout with you.
4. Regram Content
Regramming or reposting others’ Instagram content is a great way to grow your followers and build co-marketing relationships.
But unlike Twitter and Facebook, Instagram doesn’t have a “share” or “repost” button. Also, if you share someone’s work on your account, you run the risk of copyright infringement.
On Instagram, you need to follow regramming etiquette. When reposting someone’s content, you can attribute the original creator. Never share the work of a professional designer, producer, photographer. Build relationships with brands whose content you want to regram. Then ask beforehand if you can repost their content.
To overcome the lack of a one-click button to enable reposting, you can use a free app like Repost for Instagram. It lets you quickly repost or save the post for later.
5. Find the Best Time
to Post Posting at the right time is essential on Instagram. You don’t want your content to get lost in the algorithm. By posting at the best times of day, you’ll be able to get as many views of your content as possible — and get some new followers, too.
So, is the best time to post on Instagram? The answer to this question will vary by industry and your particular audience. However, Social Media Scheduler later did a major study to answer this question and came up with the following guidelines:
- Monday: 6am, 10am, and 10pm EST
- Tuesday: 2pm, 4pm, and 9 a.m. EST
- Wednesday: 7 a.m., 8 a.m. and 11 p.m. EST
- Thursday: 9 a.m., 12 p.m. and 7 p.m. EST
- Friday: 5 a.m., 1 p.m. and 3 p.m. EST
- Saturday: 11 a.m., 7pm and 8pm EST
- Sunday: 7am, 8am, and 4pm EST
If you want to learn more about when your audience is most active, check your Instagram Insights or a third-party tool to get this information. Use the -side analysis tool. Then try scheduling your posts for the times of day when your audience is the most on Instagram. You can adjust when you post to see how your engagement rate varies at different times of the day.
is an amazing way to get your business in front of new eyes on Instagram.
Some Ways You Can Collaborate:
7. Village Story Takeover
Do you have something valuable to share that you think would resonate with someone else’s audience? You can guest-post on each other’s stories. (Psst… you don’t actually need access to the other person’s account.) Just record your video and send them to each other. Post your affiliate partners’ videos to your account!
8. Flash sales and bundling
Combine your products or services with someone else’s and offer a discount rate when a customer buys them together.
Encourage engagement for all parties and put together a fun gift for a few lucky followers.
Give Your Bio a Refresh
Update your Instagram bio and name for keywords that indicate what your content on Instagram is about.
When you do this, you will make it easier for Instagram search features to categorize your profile and deliver it to interested users.
9. Build a story chain
Highlights Don’t stop at brand continuity on covers and imagery; Take it to Instagram Stories too! Plan your stories in advance. Know where your story content is going and what you are sharing with your audience.
Create stories that suit your highlights! Love talking about beauty products? Then, create a story series called “Beauty Fridays” where you share some great beauty products you love every Friday.
In short, don’t overthink your Instagram strategy.
Start making the platform work for your business by applying these organic growth methods:
- Consistently posting
- quality content over quantity
- Engaging. Attractive. Attractive.
- Choosing relevant hashtags
- Leveraging stories
- Learning to read IG insights
- Asking your audience directly what they want to see
Are you struggling to grow your Instagram organically? Let me know if you found these tips helpful! If you’re already crushing the Instagram growth game, share your best tip in the comments!